Plum Shampoo, Conditioner and Hair mask Review

I had seen a lot of beauty bloggers endorsing Plum beauty and skincare products on Instagram and it did catch my eye. Since they had a CG friendly haircare line, I decided to try out their products.

Plum Olive & Macadamia Healthy Hydration Shampoo

Description by Plum: Finally, a sulphate-free formula that is gentle, lathers up nicely, and leaves hair feeling soft, and scalp hydrated.

Price: Around 500 INR. You can buy it here – #CommissionsEarned

Ingredient Analysis:

Full List – Aqua, CI 15985, CI 19140, Citric Acid, Cocamidopropyl Betaine, Ethylhexylglycerin, Fragrance, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Macadamia Integrifolia (Macadamia) Seed Oil, Olea Europaea (Olive) Fruit Oil, PEG-150 Distearate, Phenoxyethanol, p-Methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chloride, Polyquaternium-10, Sodium Cocoyl Glycinate, Sodium Gluconate, Sodium Lauroyl Sarcosinate

• Aqua
• CI 15985 – Colour
• CI 19140 – Colour
• Citric Acid – Preservative
• Cocamidopropyl Betaine – Mild cleanser
• Ethylhexylglycerin – Emollient
• Fragrance
• Hydrolyzed Corn Protein

Ingredients after the first 5 to 8 ingredients are in negligible amounts and can be ignored if you are not trying to avoid any ingredient in particular – Read the Ingredients List, Not the Product Claims.
It consists majorly of colour, followed by a really mild cleanser, an emollient that can add softness to hair and hydrolysed protein that may help with damaged hair. I would have preferred the cleansing agent above the colours but other than that I am loving the list.

CG Friendly: Yes
Performance:
+ Lathers well
+ Cleans well
+ Doesn’t make the hair feel dry or straw like. Hair feels soft post use.
I absolutely love this shampoo! It’s my current favourite shampoo in India.

Plum Olive & Macadamia Rich Nourish Conditioner

Description by Plum: Show some tender, loving care for chemically treated hair. Loaded with shea butter, olive fractions rich in squalene, plus macadamia oil and vege-keratin, this 100% silicone-free conditioner helps soften, detangle, smoothen and protect hair, while giving it a healthy, natural shine.

Price: Around 500 INR. You can buy it here.

Ingredient Analysis:

Full List – Aqua, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cetyl Alcohol, CI 15985, CI 19140, Ethylhexylglycerin, Fragrance, Helianthus Annuus (Sunflower) Seed Oil, Hydrogenated Olive Oil, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Macadamia Integrifolia (Macadamia) Seed Oil, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, PEG-40 Castor Oil, Phenoxyethanol, p-Methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chloride, Polyquaternium-22, Polyquaternium-37, Sodium Citrate, Sodium Gluconate, Stearalkonium Chloride

• Aqua
• Butyrospermum Parkii (Shea) Butter
• Cetearyl Alcohol – Emollient, softens hair
• Cetyl Alcohol – Emollient
• CI 15985 – Colour
• CI 19140 – Colour
• Ethylhexylglycerin – Emollient
• Fragrance

Ingredients after the first 5 to 8 ingredients are in negligible amounts and can be ignored if you are not trying to avoid any ingredient in particular – Read the Ingredients List, Not the Product Claims.

The conditioner is missing an important ingredient in the 1st 5 ingredients – a cationic surfactant. If you read this post Ingredients to Look for in a Conditioner, you would know that a cationic surfactant is essential to calm down frizz and help detangle hair or give the desirable “slip” that we all like in conditioners. Also shea butter is too high up on the list. Though the rest of the ingredients look good, this factor is a make or break.

CG Friendly: Yes
Performance:
+ If left on hair for a considerable time, it can help melt tangles.
– The lack of a cationic surfactant(mentioned in the Ingredient Analysis above) makes the conditioner very tacky to use. There’s absolutely no slip and detangling is a nightmare.
– Since shea butter is high up on the list, the conditioner feels very oily on use.
– The texture is quite runny which makes it difficult to easily apply onto hair.

Plum Olive & Macadamia Rich Nourish Conditioner is a total miss for me.

Plum Olive & Macadamia Mega Moisturizing Hair Mask

Description by Plum: A treat, and not just a deep conditioning treatment, for your hair. Deep moisturizing, nourishing hair mask made with love from olive oil, macadamia oil, shea butter and loads of other do-gooders for stressed out tresses.

Price: Around 500 INR. You can buy it here.

Ingredient Analysis:

Full List – Aqua, Behentrimonium Chloride, Brassica Campestris/Aleurites Fordi Oil Copolymer, Butyrospermum Parkii (Shea) Butter, Cetostearyl Alcohol, Ethylhexylglycerin, Fragrance, Glyceryl Stearate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Macadamia Integrifolia (Macadamia) Seed Oil, Panthenyl Hydroxypropyl Steardimonium Chloride, PEG-100 Stearate, Phenoxyethanol, p-Methoxycinnamidopropyl Dimethyl Behenyl Ammonium Chloride, Polyquaternium-10, Propanediol, Sodium Citrate, Sodium Gluconate

• Aqua
• Behentrimonium Chloride – Cationic Surfactant, they smooth the cuticle
• Brassica Campestris/Aleurites Fordi Oil Copolymer – emollient, softens hair
• Butyrospermum Parkii (Shea) Butter
• Cetostearyl Alcohol – Emollient
• Ethylhexylglycerin – Emolleint
• Fragrance
• Glyceryl Stearate – Emulsifier

Ingredients after the first 5 to 8 ingredients are in negligible amounts and can be ignored if you are not trying to avoid any ingredient in particular – Read the Ingredients List, Not the Product Claims.

The ingredients list looks quite good. Shea butter is quite high on the list.

CG Friendly: Yes
Performance:
– In spite of the great ingredients list, the mask didn’t have enough slip. It might be because of the copolymer or shea butter being higher than the usual alcohol emollients. The texture was silky and velvety, but it took me considerable effort to detangle my hair.
-/+ Hair felt a bit oily, which might be a positive for those wanting intense hydration
– Smells of rancid oils which stays on for a few hours.
Since this is a mask and not a daily conditioner, it can be used following a good conditioner for some intense deep conditioning.

Have you used Plum hair products? How do you like them?